About us

GMR is a abbreviation of the word gamer, it is also an acronym for Gamers Must Rise. The purpose of this brand is to put gaming into a different spotlight, bringing gaming into streetwear culture. We do not feel that gamers are represented correctly, there is a constant image of what a gamer looks like but there is no true definition. One of our goals is to focus on helping small content creators. We plan to implement an affiliate program/ sponsorship for creators that are overlooked. GMR plans to become a prosperous street wear brand that all gamers, as well as non - gamers, love to wear.